tag:blogger.com,1999:blog-6609084580606464400.post4691904032318562669..comments2023-04-01T07:38:50.007+01:00Comments on Beware of the Sorrell: Gamification Beware, People Are AwfulMark Sorrellhttp://www.blogger.com/profile/05073823684975353199noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-6609084580606464400.post-77488548008983132062011-08-03T15:46:11.200+01:002011-08-03T15:46:11.200+01:00They do if they're well designed, certainly. B...They do if they're well designed, certainly. But some of the point here is that a reasonable percentage of people will seek the efficient path to rewards, so if the best way to the rewards and the behaviour intended to get to the rewards aren't the same then everything goes to shit.Mark Sorrellhttps://www.blogger.com/profile/05073823684975353199noreply@blogger.comtag:blogger.com,1999:blog-6609084580606464400.post-42429435391404222082011-08-03T15:22:40.822+01:002011-08-03T15:22:40.822+01:00Nice article. Confirms that we are all as evil as ...Nice article. Confirms that we are all as evil as we can get away with being ;o)<br /><br />One nice aspect of "corporate gamification" exercises is that they show people for what they are in their working environment, so provide you with something of a "360 assessment" for free...PeteEhttps://www.blogger.com/profile/00204485061943503036noreply@blogger.comtag:blogger.com,1999:blog-6609084580606464400.post-8524180161420291522011-07-29T10:39:22.362+01:002011-07-29T10:39:22.362+01:00If it were a charming enough bear, like say, Yogi,...If it were a charming enough bear, like say, Yogi, then yeah, I think it is.Mark Sorrellhttps://www.blogger.com/profile/05073823684975353199noreply@blogger.comtag:blogger.com,1999:blog-6609084580606464400.post-44188811226093978662011-07-29T07:47:58.014+01:002011-07-29T07:47:58.014+01:00Is it possible to murder a bear?Is it possible to murder a bear?Steerhttps://www.blogger.com/profile/07603250072846673128noreply@blogger.comtag:blogger.com,1999:blog-6609084580606464400.post-66511834095654637912011-07-28T16:50:26.526+01:002011-07-28T16:50:26.526+01:00There could be, but I'd be wary that those exa...There could be, but I'd be wary that those exact same mechanics would then be used by the horrible people against the nice ones. Exactly the way they are in the example you give.<br /><br />Also, generally, gamification doesn't allow for losing, or indeed any real negative feedback. Every action is usually rewarded, just at differing levels. I think the social positivism and strong link to brand image in most gamification projects means we'll see losing appear before we see shame.<br /><br />Doesn't stop it being all kinds of interesting to consider though.Mark Sorrellhttps://www.blogger.com/profile/05073823684975353199noreply@blogger.comtag:blogger.com,1999:blog-6609084580606464400.post-82573403890289931832011-07-28T15:26:30.355+01:002011-07-28T15:26:30.355+01:00Nice!
Social games have the capacity to introduce...Nice!<br /><br />Social games have the capacity to introduce social shame - this is perhaps counter-productive and maybe even a barrier to entry (not to mention exploitable by the bastards, as in the chinese MMO with the 'pariah' mark and ganking groups holding individuals to ransom by threatening such a mark), but I think there's a solution to be found against cheating and exploiting through social shame mechanics.Tonthttps://www.blogger.com/profile/14713223005783951741noreply@blogger.com