Beware of the Sorrell

The Future of Electronic Entertainment

Thursday, 28 July 2011

Gamification Beware, People Are Awful

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Marketing people speak funny The kind of gamification that marketing people get excited about, the kind that you can actually get paid ...
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Monday, 25 July 2011

Games Gamified Games, Guys

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An Answer To The Question ‘What Is Gamification?’ If you ask a vaguely normal person what they think gamification is, they’ll likely te...
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Mark Sorrell
Freemium game design, behaviour change and strategy consultant. Tall. Good hair. Infamous games raconteur and smoking champion. Immediately follow me on Twitter @sorrell
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