Beware of the Sorrell

The Future of Electronic Entertainment

Wednesday, 31 August 2011

The Future of Television Part Two: Part One

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You will never own the conversation Most TV shows are pretty shitty. If, for some reason, you’re not happy watching the same eight ...
Thursday, 18 August 2011

The Future Of Television Part One

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Looking at the radio According to old people, families would once gather around this thing they called a ‘radio’ to listen to a man tell t...
4 comments:
Friday, 12 August 2011

I Blame Riots For Grand Theft Auto

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Nee naw nee naw The people who blame videogames for violence, especially for the sort of riot based violence the summer of 2011 specialis...
1 comment:
Friday, 5 August 2011

My Girlfriend Has No Strong Feelings about Xbox Live Arcade

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It’s complicated... So here’s a question. What would XBLA look like if it had the same userbase as Facebook? What kind of games wou...
9 comments:
Tuesday, 2 August 2011

Everybody Is A Game Designer

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Everybody is a storyteller I was lucky enough to be at the Develop Evolve panel ‘New Stories for New Platforms’. I’d gone along expecti...
4 comments:
Thursday, 28 July 2011

Gamification Beware, People Are Awful

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Marketing people speak funny The kind of gamification that marketing people get excited about, the kind that you can actually get paid ...
6 comments:
Monday, 25 July 2011

Games Gamified Games, Guys

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An Answer To The Question ‘What Is Gamification?’ If you ask a vaguely normal person what they think gamification is, they’ll likely te...
2 comments:
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Mark Sorrell
Freemium game design, behaviour change and strategy consultant. Tall. Good hair. Infamous games raconteur and smoking champion. Immediately follow me on Twitter @sorrell
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