Beware of the Sorrell

The four games you meet in heaven I’ve spent about a thousand hours a day playing computer games since way before I was born. That’s t...

I’m just a big fan of a certain length of paragraph So Facebook has done another thing. It’s made your history look pretty and let you...

If you had everything, where would you put it? Everywhere If you work in media, in entertainment, in journalism, in advertising, in ga...

Children are different Moshi Monsters is a game for children. It’s made by a British company called Mind Candy and run by a man called...

There are many iPhones, but this one is mine There’s buzz aplenty in various media worlds about the power of mobile. But the power of ...

This is connected TV I’ve mentioned Eric Schmidt’s MacTaggart lecture before.  In it, he tells his audience that they will need engin...

TV is the second screen There are a lot of surveys and statistics and sound-bites out there saying things like “The majority of viewers ...

Opening statement You have already gamified your product (or service). You’re probably not pointsifying it in any meaningful way, you ...

You will never own the conversation Most TV shows are pretty shitty. If, for some reason, you’re not happy watching the same eight ...