Beware of the Sorrell

The Future of Electronic Entertainment

Friday, 28 October 2011

The Importance Of Toys

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What games aren’t Definable. That’s one. The world of media is an infinite sphere of infinite dimensions and within it, we’ve laid out...
Wednesday, 19 October 2011

TV Platforms, Not TV Programs

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Split attention is fine oh look a pretty flower Recap. People do stuff while the TV is on. They also to do stuff while the radio is on...
Tuesday, 4 October 2011

On Telification

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I am sorry I said that word, I really am Gamification is great and all (it isn’t) but it’s all a bit yesterdays news, don’t you think?...
Wednesday, 28 September 2011

How To Learn From Games

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The four games you meet in heaven I’ve spent about a thousand hours a day playing computer games since way before I was born. That’s t...
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Saturday, 24 September 2011

Facebook Makes Me Like You

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I’m just a big fan of a certain length of paragraph So Facebook has done another thing. It’s made your history look pretty and let you...
2 comments:
Monday, 19 September 2011

There Is Only One Platform

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If you had everything, where would you put it? Everywhere If you work in media, in entertainment, in journalism, in advertising, in ga...
Friday, 16 September 2011

The Revolution Will Not Be Broadcast

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Children are different Moshi Monsters is a game for children. It’s made by a British company called Mind Candy and run by a man called...
2 comments:
Wednesday, 14 September 2011

Mobile Is About Personal, TV Is About Shared

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There are many iPhones, but this one is mine There’s buzz aplenty in various media worlds about the power of mobile. But the power of ...
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Mark Sorrell
Freemium game design, behaviour change and strategy consultant. Tall. Good hair. Infamous games raconteur and smoking champion. Immediately follow me on Twitter @sorrell
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