Beware of the Sorrell

The Future of Electronic Entertainment

Tuesday, 20 December 2011

Ladies and Gentlemen

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War of the Words So yeah, that was a thing. I don’t usually do follow up posts, but the response to my sexism piece was so extraordina...
Monday, 12 December 2011

Dear Men, Please Listen. Love, Man

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To all the mothers and the sisters and the wives and friends I‘m going to talk about something I am evidently unqualified to talk abou...
119 comments:
Wednesday, 7 December 2011

Uncle Computer, Tell Me A Story

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This is why we can’t have nice things ‘Content is king’, that’s what they say. They don’t say ‘good content is king’ because that woul...
2 comments:
Wednesday, 9 November 2011

Advertising’s Social Contract Is Fucked

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That’s why nanny has departed for Waitrose I will never, ever shop at Iceland. I wouldn’t eat food from Iceland during a zombie apocal...
Friday, 28 October 2011

The Importance Of Toys

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What games aren’t Definable. That’s one. The world of media is an infinite sphere of infinite dimensions and within it, we’ve laid out...
Wednesday, 19 October 2011

TV Platforms, Not TV Programs

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Split attention is fine oh look a pretty flower Recap. People do stuff while the TV is on. They also to do stuff while the radio is on...
Tuesday, 4 October 2011

On Telification

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I am sorry I said that word, I really am Gamification is great and all (it isn’t) but it’s all a bit yesterdays news, don’t you think?...
Wednesday, 28 September 2011

How To Learn From Games

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The four games you meet in heaven I’ve spent about a thousand hours a day playing computer games since way before I was born. That’s t...
2 comments:
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Mark Sorrell
Freemium game design, behaviour change and strategy consultant. Tall. Good hair. Infamous games raconteur and smoking champion. Immediately follow me on Twitter @sorrell
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