Beware of the Sorrell

The Future of Electronic Entertainment

Thursday, 26 January 2012

Fuel For Thought

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I went to #Fuel4 (I think that’s how you spell it) recently. It was an event put on by Channel 4 Online to get a bunch of bright young thi...
1 comment:
Friday, 20 January 2012

Smash TV

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Big money! Big prizes! I love it! That’s what everyone wants to do, isn’t it? Beat TV. Kill TV. Kick TV to bits and throw all the litt...
Tuesday, 20 December 2011

Ladies and Gentlemen

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War of the Words So yeah, that was a thing. I don’t usually do follow up posts, but the response to my sexism piece was so extraordina...
Monday, 12 December 2011

Dear Men, Please Listen. Love, Man

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To all the mothers and the sisters and the wives and friends I‘m going to talk about something I am evidently unqualified to talk abou...
119 comments:
Wednesday, 7 December 2011

Uncle Computer, Tell Me A Story

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This is why we can’t have nice things ‘Content is king’, that’s what they say. They don’t say ‘good content is king’ because that woul...
2 comments:
Wednesday, 9 November 2011

Advertising’s Social Contract Is Fucked

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That’s why nanny has departed for Waitrose I will never, ever shop at Iceland. I wouldn’t eat food from Iceland during a zombie apocal...
Friday, 28 October 2011

The Importance Of Toys

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What games aren’t Definable. That’s one. The world of media is an infinite sphere of infinite dimensions and within it, we’ve laid out...
Wednesday, 19 October 2011

TV Platforms, Not TV Programs

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Split attention is fine oh look a pretty flower Recap. People do stuff while the TV is on. They also to do stuff while the radio is on...
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Mark Sorrell
Freemium game design, behaviour change and strategy consultant. Tall. Good hair. Infamous games raconteur and smoking champion. Immediately follow me on Twitter @sorrell
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